"I remember being in the first month of working; I was so tired...It was midnight, I wanted to go home becuase I'd have to be back at seven in the morning and there would be dishes waiting for me.
And I was like, 'I'll wash them when I get in tomorrow morning or I'll have one of the girls do it.' It was more convenient.
And I turned around and my sign was there with my name on it. It was hilarious, it was a flapping piece of paper printed at Kinkos with these clips from the hardware stare hanging up and the air conditioing was running and it was flowing in the wind, and I saw 'Jeni's Splendid Ice Creams' right on it.
I was like, 'You know, nobody else is going to do it if I don't do it. This is my company My name is on every single thing we do and it better be what I expect it to be, to the best that I can.'
So I stayed and did dishes...It's not the most interesting thing in the world, but...in the end, I'm the one who sets that tone."
-Jeni Britton Bauer, (614) Magazine, January, 2012